Loxley England is a brand that's prides itself on the chic simplicity and functionality of its designs. Being a new British brand hitting the market it's fast becoming the go-to brand for the stylish modern-day woman.

In Loxley's newly released lookbook (which is one of the nicest printed lookbooks I have come across in a while) Rebecca Arnold shows off her perfectly formed poses modelling the brands new collection of handbags - I mean being a model and an avid blogger helps to perfect the 'look at my handbag' pose - so they definitely had the right girl for the job!

Shot in an old warehouse in Whitechapel by the brilliant James Robertshaw and filmed by 8mm videographer Mark Brown, the contrast of old against new along with the lookbooks printed aesthetic definitely leaves an impression in the mind. This brand will go the distance and with Rebecca at the forefront of the campaign it's ticking all of the right boxes.

At the moment, Loxley are running a competition on Harper's Bazaar where you could be in with the chance of winning one of their sought-after Loxley Mini Devonshire Tote bag with matching Windermere wallet. Competition closes on the 12th Feb.

 Check out Rebecca on instagram @radrienne and her blog (Rad.rienne)