Now I know what you're thinking, buying your underwear from Lidl is not the first thing that comes to mind when trying to stock up your drawers. But stop that thought right there. From now on you will want to buy all of your smalls from Lidl not just for the great price, but more so because it's got such a hot campaign fronted by Nevs hottie Dejan Obradovic 

Featured on The Daily Mail which compares the range with David Gandy's infamous M&S tighty-whiteys as well as David Beckham's bodywear for H&M, Lidl and they're great prices are making their mark in the underwear market. Also featured on the Daily Mail is Nevs babe Lauren McAvoy who shows us the womenswear range that the brand is offering for such a great price.

Check out the full story here.

Follow Dejan on Instagram: @de9jan88