ASOS SS15 Menswear Lookbook

ASOS has released it's SS15 menswear lookbook in collaboration with photographer turned designer Gosha Rubchinskiy. It's an ideal partnership between brand and photographer as ASOS's youthful aesthetic is perfectly portrayed through Rubchinsky's shooting style.

Shot in a variety of styles including snapshot, polaroid and movement documentation, the lookbook is an all-around success in portraying the youth of today and the audience that ASOS attracts. In the shoot repping the long-haired skater kid is Nevs new face Harry Granger!