"I was thinking about what men were like when I was kid, strong blokes who didnt apologise for being masculine. I wanted to bring that back - the smell of being an adult in the 70's and 80's - booze, cigarettes, leather, aftershave, pub - a bit of time travel.
This sort of man, hes pulling up in Ford Capri, leather jacket, hairy chest in an open shirt with a gold chain. Pint in his hand, pack of Bensons, laid back and smart with an eye for the ladies and a reckless streak but honourable you know - a proper gentleman, cocksure but a real charmer, everyone wants to be around him but a look in his eye means you wouldnt cross him. Its a real intense male scent - assertive, potent, the kind worn by a man with a score to settle, but only once hes finished his pint"
Follow Ricki on instagram: @rickisamhall