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PRIMARK uses Harris Tweed in new "Adventure Awaits" Campaign

If you haven't seen enough of Lewis Chesson-Grieve for Primark yet, wait until you get a load of this. A key look of the campaign for the A/W14 season is the infusion of Harris Tweed - a classic fabric from the Hebrides that will definitely stand the test of time.

If we do say so ourselves, Lewis looks amazing in Harris Tweed and shows how you can wear it in various ways, whether it be traditional or rocking it with a pair of jeans.

 Don't forget to check out the Primark "Adventure Awaits" campaign here.