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PICK MIX MAGAZINE

Pick Mix Magazine currently celebrates the collaboration between Fred Perry and Raf Simons. Featured as part of this piece is our boy Tom Webb who is definitely rocking the garms inspired by both British and American youth subcultures, both of which are huge reference points for both brands. 

For the full feature on Pick Mix Magazine - see below.

"We celebrate the ongoing collaboration between Fred Perry and Raf Simons. Taking inspiration from the UK’s most prestigious institutes such as Cambridge, Oxford and Eden.Fred Perry’s signature for arresting colours paired with Raf’s creative direction,  continues to take on the elite with a mix of Americana and British-lad inspired ensembles. With both brands heavily influenced by youth subcultures this fusion is always a seamless blend of lifestyle and fashion.

The Belgian design trendsetter, Raf Simons has returned to join forces with the British heritage label  Fred Perry. In an effort to explore Americana and British mod-inspired lifestyles, they have deconstructed the staple pieces such as varsity jackets, chinos and the emblematic polo shirt and created a mood from colour and patterns. Maintaining their collaboration from SS13, proves that that there is an ever growing market for the fusion of premium and high street brands."

Words by Reece Laurent-Hughes

Creative art direction: Justin Akomiah
Photography Adam Fusselle
MUA: Som J,