Have you heard about/seen the new Equinox gym campaign for 2015?
If not you're missing out as it's been deemed as one of the most hard-hitting and bold campaigns of the year so far.
Shot by the legend portrait/fashion photographer Rankin, representing the brave from Nevs Model Agency, the beautiful Ariana London shaved her head for the campaign and the bearded beauty Steffen Norgaard also stepped in front of the lens.
We are loving the powerful imagery and it's simple aesthetic which almost makes it more hard-hitting. We've started a fresh new year and we are loving Equinox's motto to help us start off in a positive light ...